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Tuesday Morning Quarterback. The Maserati Superbowl Ad

Sections: Chassis, Powertrain, Uncategorized

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Over on EntertainmentTell, our own Stephen Silver wasn’t feeling the Maserati ad.  However, I thought the Maserati Ghibli commercial from a cinematography perspective was pretty darn cool.

Maybe the kids in the ad were thinking they were getting a Chrysler-sourced V6 from their Town & Country, but the Ghibli didn’t reach into the Pentastar parts bucket.  Much.  Instead, they are fighting to become the next large small-boutique manufacturer, a la Jaguar.

“Maserati is embarking on its 100th year of craftsmanship with an important entry into the North American market,” said Harald Wester, CEO of Maserati SpA. “We’ve worked hard at designing and engineering the Ghibli and there is no better time to make an impactful introduction than while the entire country is watching.”

Maserati enters this new era backed by strong product and with ambitious sales goals driven by proven growth in the North American market, where the brand experienced triple digit gains in the past year.

First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati’s first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel drive and starting at $66,900, the Ghibli is powered by a Ferrari-built twin-turbo V6 engine capable of more than 400 horsepower. Advanced suspension, Brembo brakes, and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods, and other high-quality materials that are at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury, and performance that have marked the brand for a century at a more accessible price point and open the brand up to new buyers.

“We know luxury sports sedan buyers are met with a lot of options these days, but in this category, cars have become more and more uniform,” said Wester. “The Ghibli is the newest and most distinguished option in an all-too indistinguishable luxury sports sedan market.”
The ad starring Quvenzhane Wallis is directed by American filmmaker David Gordon Green and filmed on location in Los Angeles. YouTube at http://bit.ly/Mo3CsV

“Strike”
The world is full of giants.
They have always been here, lumbering in the schoolyards, limping through the alleys.
We had to learn how to deal with them, how to overcome them.
We were small but fast, remember?
We were like a wind appearing out of nowhere.
We knew that being clever was more important than being the biggest kid in the neighborhood.
As long as we keep our heads down, as long as we work hard,
trust what we feel in our guts, our hearts,
Then we’re ready.
We wait until they get sleepy,
wait until they get so big they can barely move,
and then walk out of the shadows,
quietly walk out of the dark—and strike.

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