TechnologyTell

Apple iOS for the Car to be introduced at the Geneva Auto Show

Sections: Infotainment, Navigation, Telematics

0
Print Friendly
How Apple iOS for the car might look.  Via GM, via Engaget...

How Apple iOS for the car might look. Via GM, via Engadget…

The word on the street is Apple iOS for the Car will be formally introduced at the Geneva Auto Show. The interwebz have all sorts of speculation as to how it is going to work, but in true Apple fashion, the company is tight-lipped in the details. What we do know is there are three automotive partners involved from the get-go: Ferrari, Volvo, and Mercedes.

Ferrari is usually tight-lipped about its vehicles with the press, so Apple partnering with the stalwart high-end uber-performance carmaker makes a lot of sense. But let’s not expect a lot of units to be sold. Apple probably sells moreiPhones in Cupertino than Ferrari does vehicles worldwide. Volvo has been doing some cutting-edge infotainment of late, and corporate owner Zhejiang Geely Holding Group is looking forward to implementing new technologies into the Swedish vehicles. Finally, Mercedes has the first semi-autonomous vehicle you can buy today in the new S Class with Distronic Plus cruise control. However, the 800-pound gorilla is Apple Maps. Mirroring maps from the iPhone or iPad seems like an awesome idea, except when you compare it to Google Maps that can display pictures of the destination you are looking for — sometimes the toughest part of a journey when people like to hide their house numbers. I never understood that- what if there were a medical emergency and first responders were looking for your abode?

We’ll keep you posted on how it shakes out next week at the show…

0
Print Friendly