Flesh it out. It always sounds a little macabre to me. But it has been the word the infotainment world is using in order to get a variety of apps to work on their platform. Airbiquity uses the cloud for connectivity, and its Choreo platform has done some extensive work in the latest Nissan vehicles as being the embedded partner of choice. The company inked a deal with TripAdvisor, the world’s largest travel site. “TripAdvisor is a well-recognized brand and travel information leader that clearly recognizes the increasing importance of reaching and serving the connected car market,” said Kamyar Moinzadeh, Airbiquity CEO & President. “We’re thrilled to include them in our content portfolio and help them reach the expanding connected car consumer audience supported by our Choreo platform.”
As with all of Airbiquity’s content provider deployments, TripAdvisor has been integrated into the Choreo connected car platform software and vehicle head units to maintain the TripAdvisor brand and user experience, enable personalized driver content, and ensure the mitigation of driver distraction for safety. The TripAdvisor user application on the Airbiquity Choreo platform includes the following features:
- Voice-recognition and text-to-speech for hands free driving that enhances driver safety
- GPS and one touch directions integrated into the vehicle navigation system to easily locate destinations
- Automated mobile phone calling via Bluetooth from restaurant and hotel listings to make reservations quickly and easily
- Disabled text input while the vehicle is in motion to ensure driver safety
- Auto-enabled voice search while the vehicle is in-motion to reduce driver distraction
“TripAdvisor sees strong potential in extending our brand and user experience into the connected car market. Airbiquity’s application and content integration expertise, and increasing adoption of the Choreo platform by leading automotive brands, will be strategic assets in delivering our wealth of essential travel information to consumers in their cars,” said Katherine Bose, Director of Business Development for Mobile, TripAdvisor.