Volvo Owners In Favor of Crash-Avoidance Technologies

Sections: Car Safety

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Volvo's S60 T5 AWD

Volvo owners love their crash-avoidance technologies, and studies from IIHS and Highway Loss Data Institute suggest they have every reason to do so. (Photo courtesy Volvo Cars North America.)

Volvo has always prided itself in being a leader in automotive safety. No surprise, then, that Volvo owners are suckers for crash-avoidance technology. Not only that, but they have a reason to love it.

Insurance Institute for Highway Safety (IIHS) did a study of 500 Volvo owners whose current cars have crash-avoidance technologies installed. Some of the technologies include Volvo’s low-speed collision avoidance system known as City Safety. Others have features such as lane departure warning, distance alert, pedestrian protection with fully automatic braking, and more, according to a press release from Volvo.

Adam Kopstein, safety and compliance manager at Volvo Cars of North America said, “Safety is in our DNA and our commitment to safety is at the core of our values. These findings underscore how much our customers take comfort in knowing that our safety systems work as intended and protect them in real-life scenarios.”

The release said the owners might not just be liking the safety features based on the “I own it, therefore it’s good” syndrome. It said information from the Highway Loss Data Institute showed that property damage liability claims for Volvos with the City Safety system are lower than for other vehicles in the same class. That said, an April 2012 report from IIHS on the initial results of actual surveys of crash and insurance claims data said that while “they [the Volvo safety features] are helping drivers avoid some crashes reported to insurer… except in the case of Volvo’s steering-responsive headlights, the estimated benefits are not statistically significant.”

With regard to those headlights, which Volvo calls “Active Bending Lights” or ABL, the report said they reduce property damage liability by 9% and cases of bodily injury by 16.8%. The same report also noted that Volvo’s Forward Collision Warning with Auto Brake helped reduce property damage liability by 10% and bodily injury liability by 31.9%.

Perhaps you don’t have a Volvo, though. Are there safety technologies you wish your car had?

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