Ford C-Max “Fastest Selling Hybrid Vehicle Ever at Launch” Says Ford

Sections: Fuel Economy, Powertrain

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The Ford C-Max Hybrid

Ford says its C-Max Hybrid is the best-selling hybrid at its introduction of any competitive hybrid model and noted that the company expects C-Max Hybrid sales to outpace by more than 40% the combined first three months’ sales of the Toyota Prius and Honda Insight when those models launched in the year 2000. (Photo courtesy Ford Motor Company.)

Ford Motor Company says its C-Max Hybrid became the fastest-selling hybrid vehicle ever upon its launch, selling one car shy of 9,000 examples through October and November, the first two months the C-Max Hybrid has been on sale in America.

In a press release, Ford was bold enough to predict C-Max Hybrid sales through December would be more than 40% higher than the combined first three months’ sales of the Toyota Prius and Honda Insight hybrids when they were unleashed on the American marketplace in the year 2000.

C.J. O’Donnell, group marketing manager of Electrification at Ford, said, ““Dealers are seeing an overwhelmingly positive response to C-MAX hybrids and are excited to finally take on Prius, with some offering comparison test drives right on their lots. Our customers also are excited to have a fresh hybrid option, with leading fuel economy that does not sacrifice driving fun, performance and technology– choices typically not offered with hybrids.”

The C-Max Hybrid set Ford’s best-ever electrified vehicle sales in the month of November, moving 7,157 units– a number 52% higher than the number of C-Max Hybrids the Motor Company sold in October, according to the press release.

Ford said its industry research indicates that fuel economy is a top concern for car shoppers now– and with the meteoric rise of fuel prices as compared to wage growth, one might be inclined to say, “Duh.” Because of this consumer research, the C-Max and its plug-in cousin, the C-Max Energi are Ford’s first foray into a model that is only available with hybrid or electric powertrains. Unlike other hybrid models in the brand’s past, including the Escape and Fusion, there is no conventional gasoline engine-powered C-Max available in North America. Europeans, meanwhile, get a range of high-efficiency gasoline or diesel engine options. “One Ford,” it ain’t. At least not quite.

The C-Max has the highest “conquest rate,” or percentage of customers who formerly drove competitors’ cars before buying a Ford, in the entire Ford lineup, the press release said, convincing 64% of people to give up the previous preferred brand. The release said the most traded-in vehicle from customers buying a C-Max was the Toyota Prius, followed by the Honda CR-V which shows “early appeal with both hybrid buyers as well as more mainstream customers,” the release touted.

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