The Nissan LEAF this week became the first all-electric mass-produced car to be comprehensively marketed and sold in Mexico, according to Nissan.
A Nissan press release said presales for the 100% electric Nissan LEAF in Mexico started Wednesday, June 4 and will run through the LEAF’s official launch in the country Monday, June 30.
Nissan Mexicana CEO Airton Cousseau said, “Nissan LEAF is a reality in the Mexican market. We are proud to be the pioneer company to introduce the first zero-emissions vehicle leader in sales worldwide in Mexico. This release represents an honor for us and recognizes a milestone in the history of innovation in Nissan, a cornerstone of our business strategy.”
The Nissan LEAF sold in Mexico will have some unique trim combinations, according to Nissan. From the press release:
In Mexico, the Nissan LEAF will be available in a unique version with Around View Monitor that allows a panoramic view around the car, “B Mode driving” that allows power renewal almost immediately after the throttle is removed, a fast-charging port that allows a recharge of 80 percent of the battery in just 30 minutes, leather seats, a 7-inch touch screen, and many other features.
Nissan said the Nissan LEAF will first be available through its certified dealership network in Mexico City, but availability is sure to spread to other major Mexican cities if demand dictates. In addition, Nissan said it is cooperating in a joint effort with the State of Morelos to create Latin America’s first EV corridor, installing a network of EV chargers between Mexico City and Cuernavaca. Development of what the release called “charging zones” to be installed throughout Mexico City neighborhoods reportedly is underway.
Nissan Director of External Relations and Government Affairs in Mexico, Latin America, and the Caribbean Jorge Vallejo said, “The main goal of this infrastructure is to increase the offer of charging stations to increase the confidence and safety when driving an electric vehicle, with the benefit of a responsible social change. We understand the anxiety that driving an electric vehicle can cause without the proper infrastructure in each city, and the most important and positive fact is that every Nissan LEAF user has the chance to charge the vehicle at home.”
If ever there was a city that could use more EVs on its roads, it’s Mexico City. After reaching scary highs in the from the 1950s until the 1980s, the Mexican government pushed for reformulation of the country’s gasoline, tightened factory pollution standards, and limited people to driving their cars no more than six days a week while pushing for expanded public transport — all in the name of combating what the United Nations at one time said was the world’s worst air pollution.