Clarion launched a new program this month that will be filled with several different unique vehicle restoration projects designed to encourage fans and enthusiasts to fall back in love with the automobile again.
Clarion feels that the collective world culture is falling out of love with the automobile. Most people are more interested today in our smartphones and tablets. Playing games and watching viral videos rather than enjoying what most of us enjoyed when we were growing up such as cars, driving, motorsports, and owning a piece of motoring art.
But can a technology manufacturer help bring us back to our roots? Why not!
“Clarion Builds” is intended to connect Clarion and its partners to new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style.
Clarion Builds is designed to serve as a base for Clarion and its partners to tackle unique restoration projects of iconic cars and trucks, as well as other vehicles such as motorcycles and boats in the near future. Through a mix of social and traditional media, Clarion Builds will bring to the fans and followers of the program details associated with each project in their different phases of completion.
Clarion Corporation of America Vice President of Marketing and Product Planning Allen H. Gharapetian said ,“It feels that our collective world culture is falling out of love with the automobile and we’re more interested today in our smartphones and tablets, playing games and watching viral videos rather than enjoying what most of us enjoyed when we were growing up such as cars, driving, motorsports, and owning a piece of motoring art. Once we remember the fun of owning, driving, and caring for our cars, trucks or anything else that can move us from here to there, chances are that we’ll rediscover why they are such an important part of our culture and why we cannot simply treat them as just transportation devices.”
The first Clarion Builds project launched in June is a complete, ground-up restoration of a 1974 BMW 2002, an iconic modern classic that spawned the popular sport GT category and fueled the sports sedan revolution. Popularly referred to as the 02 rather than its official 2002 designation, BMW sold over 400,000 examples worldwide from 1968 to 1976. Today, the 02 enjoys its iconic status among many car enthusiasts simply because it is not a limited edition prize, horded by wealthy collectors and locked away in air conditioned garages. Instead, it is a work of art enjoyed by real car buffs and enthusiasts who love to have fun tossing it around as a driver.
With the support of its partners, Clarion will restore the BMW to its original factory state while discretely enhancing key components and capabilities to bring it up to present day standards. As expected, the 02 will be equipped with the latest in mobile entertainment and connectivity technologies while keeping everything as close to their original theme as possible.
Clarion has designed each Clarion Builds project to be unique and is welcoming key partners and industry leaders from across the automotive community to join the program and participate in projects that would benefit from their involvement, time, and know-how. More info about the program is available at www.clarionbuilds.com or by following Clarion on Facebook.