The Toyota Fuel Cell Vehicle we told you about some time ago was formally revealed in its production form yesterday in Japan, and its price for that country was announced.
According to a press release from Toyota — which was scant on further details, by the way — the Toyota Fuel Cell Vehicle will launch in Japan before April 2015, and preparations are underway for launches in the U.S. and European markets in the summer of 2015.
While the formal press release from Toyota’s American PR wing was short-and-sweet and made no mention of pricing, the Japanese media site featured the full video of the formal reveal of the Toyota Fuel Cell Vehicle. We have included that video below, in case you’re interested — just beware, as it is more than an hour in length.
The Japanese Toyota press release (go ahead and click the link, it’s in English) said the Toyota Fuel Cell Vehicle will be priced at approximately 7 million yen, which comes out to about $69,000 in U.S. currency. Some automotive sites have noted that this puts the car smack-dab in the middle of Tesla’s price bracket for the Model S. If you go to Tesla’s website, you can build a Tesla Model S at $63,000 if you’re paying cash. If you want a P85 performance model, that cash price quickly jumps to $87,000.
Having said that, it is important to note that Toyota said the U.S. and European prices have not been determined at this point.
As we reported earlier, the Toyota Fuel Cell Vehicle will feature a cruising range similar to that of a gasoline-engine vehicle and can be refueled in a matter of minutes, yet produces emissions of only water vapor.
This, ladies and gentlemen, is the future of transportation. It foregoes all the inconveniences of battery electric vehicles (BEVs) while gaining all the environmental and — at least in the beginning — all the advantages of lower daily driving expenses the BEVs bring with them. There’s also the possibility that traditional fueling stations could make an easy conversion over to hydrogen because it fits mostly within the confines of a gas station/convenience store’s existing business model. Because of long recharging time, conventional BEV chargers could not replace fuel pumps at your corner gas station, obviously.