We told you some time ago about Nissan’s plan to launch a promotion called “No Charge for Charge” for buyers of the Nissan LEAF electric car. As of this week, Nissan said the program is officially up and running in select markets.
The official press release from Nissan said “No Charge for Charge” is now live in 10 markets that not-coincidentally just happen to be 10 of the top markets for Nissan LEAF sales: San Francisco, Sacramento, and San Diego, CA; Seattle, WA; Portland, OR; Nashville, TN; Phoenix, AZ; Dallas-Ft. Worth and Houston, TX; and Washington, DC. Within the next year, Nissan said it plans to expand the “No Charge to Charge” program to an additional 15 cities across the country.
Nissan Electric Vehicle Sales and Infrastructure Director Brendan Jones said, “Free charging is a great way for Nissan and our charging partners to make LEAF an unbeatable value for the average American driver. The popularity of ‘No Charge to Charge’ since our April announcement shows that public charging spurs range confidence and additional LEAF sales.”
In addition to the access “No Charge to Charge” grants LEAF owners to leading charging networks by way of the program’s EZ-Charge card, Nissan said it plans to support the installation of an additional 500 quick chargers at Nissan dealerships and at business and municipal partner locations in key Nissan LEAF markets. When none of those Nissan dealerships are convenient, the “No Charge to Charge” setup offers access to ChargePoint, Blink, CarCharging, AeroVironment and NRG eVgo public EV chargers. An EZ-Charge website or the Plugshare smartphone app reportedly can show LEAF owners where to charge up.
We said earlier that Nissan gets it where EV adoption is concerned. Without charging infrastructure, people aren’t likely to feel comfortable in current EV range capabilities unless they’re shopping the super-exclusive Tesla Model S. Rather than taking the easy way out by crying about the lack of EV charging infrastructure and how it keeps EV sales slow in America, Nissan seems to be trying to find ways to make EV chargers more prevalent both by driving their installation wherever possible and by making it easier for Nissan LEAF owners to access them.
We repeat our assertion that if other automakers took both their EVs and the EV charging infrastructure of this country seriously, the commuter car landscape might look a lot different 10 years from now. To borrow a term from the Nissan press release, it’s all about giving drivers “range confidence” by knowing there are plenty of places to get a few extra miles of juice whenever the need arises.