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CE industry to report on safer driving tech at 2015 CES

Sections: Aftermarket, Car Safety, CES

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CEA logo gray and blue

(Image courtesy Consumer Electronics Association)

Technology can be a distraction while driving, but done right, it can also help us stay connected while enhancing safety. The Consumer Electronics Association (CEA) plans to release a report on consumer electronics (CE) products and services that help make driving safer at 2015 International CES in January.

A press release from CEA invited companies that offer products or services to increase driver safety and reduce distracted driving to submit descriptions of their technology for inclusion in the report. Interested entities must submit a Word document containing the product or service description to report@standards.ce.org. Descriptions must be limited to 750 words or less. Images in jpeg format are welcome, as well, according to the press release.

CEA Vice President of Technology and Standards Dave Wilson said, “The rapidly-evolving consumer electronics industry is constantly introducing innovations that allow drivers to stay focused on their primary task, driving safely. There are a wide variety of technology solutions already on the market to minimize driver distraction, and our goal is to collect and categorize this information for our technical report. From apps that restrict cell phone use while driving to drowsiness detection devices that help avoid accidents, we want to share what the industry is doing to make the driving experience even safer.”

We’re sure the big OEM players will want to be well-represented in the final report — GM OnStar and MyLink/IntelliLink, Hyundai BlueLink, Toyota Entune/Lexus Enform, NissanConnect, et al. The really interesting thing will be seeing what the aftermarket has up its sleeve, however, and how all parties involved plan to utilize autonomous driving technologies that have been thrust to the forefront in the last couple of years. We will certainly be watching for this document to be released during 2015 International CES, which is scheduled to be held in Las Vegas, NV January 6-9, 2015.

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