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Audi Energy aims to improve EV owner experience

Sections: Fuel Economy

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Audi A3 Sportback e-tron press photo

(Photo courtesy Audi)

Audi Energy will be a three-pronged program designed to enhance the EV ownership experience, and it will launch alongside the Audi A3 Sportback e-tron scheduled to hit dealerships in the U.S. in the second half of 2015.

A press release from Audi said Audi Energy will offer three opportunities to help improve sustainability and reduce carbon emissions:

1. Those the release called “qualified A3 owners” will be able to get at-home, Audi-designed Level 2 charging via an EV charger co-developed with Bosch Automotive Service Solutions.

2. Audi will purchase carbon offset credits in California and in Africa to offset certain greenhouse gas emissions the automaker said are associated with Audi A3 Sportback e-tron production.

3. SunPower will provide an option for Audi A3 Sportback e-tron customers to install an at-home solar power system. The system reportedly will contain a newly developed home energy storage solution that allows it to capture more solar energy.

Audi Product Strategy and Launch General Manager Wayne Killen said, “The Audi A3 Sportback e-tron will offer drivers an eco-conscious vehicle ownership experience. Audi energy takes this to the next level with solutions that allow for sustainable fuel driving and a lower carbon footprint. We believe this will be one of the most comprehensive offering in the industry today.”

Audi gave a slightly more in-depth description of the three-pronged Audi Energy approach in the press release, which we quote verbatim below:

In addition to offering the all-new Audi A3 Sportback e-tron, which is expected to debut in the second half 2015 at participating dealerships in all 50 states, Audi will also offer the following as part of the Audi energy program: 

Level 2 Audi charger. Standard. 
Through Bosch Automotive Service Solutions, Audi will offer qualified owners of the all-new A3 Sportback e-tron models premium installation services to help quickly and safely convert the owner’s residence to 240V power at the charging location of their choosing as well as installation of the Audi designed Level 2 charger for at-home recharging. The Audi-designed Level 2 charger will come standard with the purchase of an all-new Audi A3 Sportback e-tron. Installation costs will be extra.

Ultra-low carbon footprint. Standard.

A distinctive component of Audi energy is possible through an innovative arrangement with 3Degrees, a certified B Corporation and leading carbon offset and Renewable Energy Credit (REC) provider based in San Francisco with several U.S. Department of Energy and Environmental Protection Agency awards as Green Power Supplier of the Year. Investing in two types of carbon reduction programs, one in the U.S. and the other in Africa (in a United Nations REDD+ zone), Audi will offset most of the greenhouse gas emissions that result from the A3 Sportback e-tron vehicle’s final assembly, including battery production, shipping the vehicle to the Audi dealer, and 50,000 miles of driving. These emissions represent the majority of greenhouse gas emissions up through approximately the vehicle’s first 50,000 driven miles.

Residential solar and energy storage. Optional
Audi has reached an agreement with San Jose, Calif.-based SunPower to offer optional home solar power systems to Audi owners in all 50 states, including A3 e-tron customers. With the highest efficiency solar panels available in the industry today – including the 21% efficient X-Series Solar Panel which produces 75 percent more energy over 25 years than a conventional panel – SunPower rooftop solar systems can help customers enhance the energy efficiency of their A3 e-tron and home while lowering their electric utility costs.

Moreover, with lease, loan, and cash programs available, SunPower’s flexible financing options make renewable energy even more accessible to Audi customers.

Additionally, Audi customers will be the first among SunPower’s automotive partners to receive premier access to its energy storage solution which currently is in final testing and expected to be available in early 2015. The SunPower storage system is designed to provide homeowners peace-of-mind and security that comes with knowing that during a power outage, their solar system will continue producing energy, and customers will have access to stored energy for powering their homes and A3 e-tron.

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