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One-of-a-kind BMW i8 brings $825K in charity auction

Sections: Chassis, Fuel Economy, Powertrain

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BMW i8 Concours d'Elegance Edition on the auction block

Presenting a one-of-a-kind BMW i8 Concours d’Elegance Edition during the Gooding and Company auctions at Pebble Beach Concours d’Elegance are, from left, Jay Leno and BMW North America CEO Ludwig Willisch. The car sold for $825,000 — roughly six times the asking price for a “normal” BMW i8 — with the proceeds going to charity. (Photo courtesy BMW)

Not only did a group of elites take possession of their BMW i8 PHEV sports cars at Pebble Beach, but one bidder at Gooding and Company’s Pebble Beach Auction got their hands on a one-of-a-kind BMW i8 Concours d’Elegance Edition for the princely sum of $825,000.

A press release from BMW said the auction action went down Saturday, Aug. 16. In celebration of the U.S. arrival of the BMW i8, erstwhile “Tonight Show” host and all-around awesome car-loving guy Jay Leno presented a one-of-a-kind BMW i8 Concours d’Elegance Edition alongside BMW of North America CEO Ludwig Willisch at the auction.

The $825,000 winning bid, which included the buyer’s premium, was a world record price for any BMW i8 sold at auction worldwide, according to the automaker. That was “approximately six times the MSRP of $135,700,” according to BMW.

Making the BMW i8 Concours d’Elegance Edition unique among BMW i8s are BMW Individual Frozen Grey Metallic exterior paint over Dalbergia Brown leather upholstery, which BMW said is tanned using dye derived from plant extracts and accented with stitching in BMW i Blue. Other trim in BMW i Blue included the seat belts, BMW said. The words “Concours d’Elegance Edition” reportedly were laser-etched into the interior and “BMW i8″ was embossed into the front headrests.

Money raised in the auction of this one-of-a-kind BMW i8 Concours d’Elegance Edition will go to the Pebble Beach Company Foundation, which the press release said raises funds for Monterey County, CA youth and distributes grants spanning the arts, athletics, environmental sciences, educational organizations, and community programs.

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