Audi’s marketing to VIPs has truly elevated the brand in recent years. I would much rather be at the pre-Emmy celebration hosted by Audi at Cecconi’s in West Hollywood vs. MTV VMAs 1OAK and the Suge Knight mayhem that ensued, although that party was sponsored by Chris Brown and thankfully not Kia.
Audi is also supporting a number of Television Academy events celebrating the 66th Emmy Awards including the Governors Ball Sneak Peek Press Preview, which took place on Wednesday, July 23; the 66th Creative Arts Emmy Awards and Governors Ball on Saturday, Aug. 16; the Emmys Red Carpet Rollout press event that happened Wednesday, Aug. 20, the Emmys Performers’ Nominee Reception on Saturday, Aug. 23; and the 66th Primetime Emmy Awards at the Nokia Theater at L.A. Live and Governors Ball at the Los Angeles Convention Center on Monday, August 25, hosted by Seth Meyers, with Don Mischer serving as executive producer.
In addition, a fleet of all-new Audi Q3 vehicles will be on display at various Television Academy events. Audi vehicles, including the Audi A8 L TDI — the brand’s luxury flagship sedan — also will chauffeur select guests to the show and to additional events leading up to the Primetime Emmy Awards.
Audi of America is returning for the fourth consecutive year as the official automotive sponsor and vehicle provider of the Television Academy with NBCUniversal and will highlight the brand’s all-new Q3 crossover throughout the 66th Emmy Awards. Additionally, Audi is elevating its sponsorship with a promotional campaign across NBCUniversal’s portfolio of networks, including NBC, USA, E!, and digital platforms, leading up to the Primetime Emmy Awards with its #OffScript series starring Emmy-nominated actor, writer, and comedian Fred Armisen and showcasing the Audi Q3. The spots will bring to life the theme of the Audi Q3 campaign, illustrating how “life is more interesting when you go off script,” in a fun, comedic way. Conceived and produced in partnership with NBCUniversal’s creative teams, the content will feature cameos by Krysten Ritter, JB Smoove, and Norm Macdonald, who also will star in their own online videos that will be released during the Emmys telecast.
Audi of America Director of Marketing Loren Angelo said, “Audi is thrilled to be returning as a sponsor of the Television Academy and we are excited to support and recognize television’s top talent. The brand’s multi-platform collaboration with the Academy and NBCUniversal continues to underscore our long-standing presence within the entertainment industry year after year. We look forward to honoring Hollywood’s brightest stars and introducing the all-new Audi Q3, demonstrating the brand’s devotion to style, technology and performance on television’s biggest night.”